Revealed: The hidden website mistakes costing tradies jobs every week

1. 90% of Tradie Websites Need a Full Rebuild – Not Just a Touch-Up

We’ve audited hundreds of local tradie websites across plumbing, electrical, building, and other trades.

Here’s what the numbers show:

Meaning: Your site is likely way behind.

And, if your site’s already solid, it doesn’t mean there’s nothing to do. It just means you skip the rebuild and jump straight to Google growth.

Same tools. Same goal.

Just a faster start.

And no – a few “tweaks” or “a bit of SEO” won’t fix it if the foundations are wrong.

2. What’s Wrong With Most Tradie Websites?

Here’s what we find nearly every time

• Built on outdated, slow platforms (not WordPress or SEO-ready).

• Sluggish, clunky, or unusable on mobile (80%+ of traffic lost).

• No real SEO structure (wrong keywords, technically flawed, no trust signals).

• No lead systems exist (Calls-to-action, quoting, chat, or email follow-up).

• Built once, then ignored for years.

The Result?

• Invisible on Google and other search engines.

• 80% reliant on word-of-mouth.

• No steady new customers.

• Stuck grinding, month after month.

Your website should work harder than your crew and not be your biggest dead weight.

Quick Tip

If your trade business website isn’t booking you at least 3-5 solid jobs a week, it’s broken.

Not maybe. Definitely.

3. The Real Cost Isn’t the Website – It’s Lost Profit

Most tradies think rebuilding their website is a cost.

It’s not.

It’s an investment that stops you from losing hundreds of thousands of dollars over the next few years.

Missing just one job a week = $120K lost per year.

Over 3 years = $360K+ gone.

And your overheads – wages, vans, insurance – are still ticking over, whether you’re winning jobs. Or not.

Every day you delay, it’s costing you.

4.“But Won’t Rebuilding My Website Hurt My SEO?”

A little short-term dip is normal.

(If you do it wrong, it’s a disaster – but if you do it right, it’s the best move you’ll ever make.)

Done right

• Structured redirects

• Clean SEO carryover

• Sitemap resubmission

• Trust signals preserved

Result

Your site keeps its strength, and your tradie business starts moving toward the top of Google.

Realistic Timeline

The sooner you fix it, the sooner you begin winning work again.

Every week you delay = more jobs lost.

5. Why Most Tradies Are Losing Jobs To Their Competitors

Most tradies think

“My website’s fine – I can find it when I Google my business name.”

Here’s the real world: Potential customers aren’t searching your name. They are searching for: “emergency plumber near me”, “best electrician Paddington”, “blocked drain cost”

If your website isn’t showing up, they’re calling your competitors, not you.

Rebuild = Tradie Business Success

• Your old domain authority stays strong.

• Your new site is faster, stronger, and SEO-dominated.

• You climb past competitors.

• You get daily enquiries without chasing.

• You get more sales.

Short-term pain. Long-term gain.

Fast Takeaway on Websites, SEO, and Marketing for Tradies

• Rebuild once.

• Build it right.

• Win for years.

6. Until Your Website Is Rebuilt Right – Every Digital Marketing Dollar Is Wasted

• Facebook Ads?

• Google Ads?

• SEO?

• Social Media?

If your website is broken underneath, this is all wasted money on paid advertising.

Marketing for tradies starts with an SEO-optimised website – getting your site found and ranked.

7. Our 5-Step Website and Marketing Action Plan

8. Why You Can’t (and Shouldn’t) DIY This

Winning on Google isn’t about ticking boxes.

Google has strict rules.

You need:

• The right technical setup

• The right SEO structure

• The right keywords

• The right trust signals

One mistake = months (or years) lost.

DIY = Dangerous.

This isn’t Instagram posting – this is your online marketing machine.

That’s why we build websites for local tradies that bring you more leads and customers.

We build the digital system behind Australia’s fastest-growing trade businesses.

• Book more jobs, faster

• Win loyal, high-paying customers

• Be #1 in your local market

Check your Growth Score now – it’s free.

Talk soon,
Jack – Founder, Tradie Agency
tradieagency.com
The website, SEO, and AI system behind Australia’s top tradies